University of Edinburgh's MSc in Marketing will give students an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling them to address marketing challenges in critical and creative ways.

They provide students with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

marketing management
the analysis of marketing decisions
consumer behaviour
marketing research methods
Students will be able to tailor their studies to their interests, such as marketing communications, through their option course selection