This course will provide students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

In the programme students will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare students for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.