Graphic design has a continuously expanding visual vocabulary. It sorts and differentiates, it informs and promotes. This process is purposeful and offers huge potential for a variety of creative endeavours.

Graphic design at Edinburgh involves:

balancing pre-determined project parameters with personal expression
the interchange of traditional and contemporary technologies
At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business. Through intense, sustained involvement with the design process we support you to produce design that is:

innovative
emotive
enduring
aesthetic